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  • Writer's pictureSigma 787 Studio

If you’re looking for a new and innovative way to share your brand on social media, you should consider using AR (augmented reality). AR is a technology that allows you to superimpose computer-generated images on top of real-world objects, giving your followers a new and interactive way to experience your brand. In this blog post, we’ll show you how to use AR in your social media marketing, and we’ll provide some examples of brands that are already using AR to great effect. As Sigma 787 Studio, we can help to produce 3D AR models and 3D AR solutions for your creative works.


What is Augmented Reality (AR)?

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are "augmented" by computer-generated perceptual information.


AR can be used in social media marketing in a number of ways. For example, brands can use AR to create filters and lenses for users to interact with on social media platforms like Snapchat and Instagram. This allows brands to create interactive and engaging content that can be shared with a wider audience. Additionally, AR can be used to create immersive experiences for customers, such as virtual tours of products or locations. This can help to create a more personal connection with potential customers and encourage them to purchase a product or visit a location.



What are the benefits of using AR in marketing?

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.


AR can be used in social media marketing in a number of ways. For example, AR can be used to create an immersive and interactive brand experience for social media users. Additionally, AR can be used to create interactive and informative content that can be shared across social media platforms. Finally, AR can be used to drive social media engagement by creating opportunities for users to interact with brands and products in a new and innovative way.


How can businesses use AR in social media marketing?

As the technology of augmented reality (AR) continues to develop, businesses are finding new and innovative ways to use it in their marketing efforts. One such way is through social media marketing. By incorporating AR into social media posts, businesses can provide their followers with an interactive and engaging experience that can help to promote their products or services.


There are a number of different ways that businesses can use AR in social media marketing. For example, they can create AR filters for Instagram or Snapchat that users can try out. This can be a great way to generate interest in a product or service, and it can also help to build brand awareness.


What platforms can be used to create AR experiences?

There are a number of platforms that can be used to create AR experiences for social media marketing purposes. Some of the more popular ones include Snapchat, Instagram, and Facebook. Each of these platforms has its own unique capabilities and features that can be used to create engaging and interactive AR experiences for users.


Snapchat is one of the most popular platforms for AR experiences. It allows users to create and share short videos with filters and effects that can be applied in real-time. This makes it perfect for creating fun and engaging AR experiences that can be shared with others.


Instagram is another popular platform for creating AR experiences. It offers a number of features that allow users to create high-quality and realistic AR experiences. These experiences.


How can businesses measure the success of their AR campaigns?

There are a number of ways businesses can measure the success of their AR campaigns. One way is to track the number of people who view or interact with the AR content. Another way is to track the amount of time people spend interacting with the content. Additionally, businesses can track how many sales or leads are generated as a result of the AR campaign. Finally, businesses can survey customers or potential customers to get feedback on the AR experience. By tracking these metrics, businesses can get a sense of whether their AR campaign is successful and make adjustments accordingly.



Augmented reality is a great way to add an interactive element to your social media marketing. It can help you engage with your audience and encourage them to take action:

Augmented reality is a great way to add an interactive element to your social media marketing. It can help you engage with your audience and encourage them to take action with regard to your brand or product. For example, you can use augmented reality to provide a virtual tour of your product or service or to create an interactive game that encourages people to engage with your brand.As Sigma 787 Studio, we can help to produce 3D AR models and 3D AR solutions for your creative works.



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